When it comes to medical marketing in Dallas, you have to think a bit differently than when you are in other lines of business. There are specific techniques you need to utilize, and it is vital that as you go, you make sure all of your strategies correlate. The way people find their doctors nowadays has drastically changed. Whereas marketing used to rely heavily on word of mouth and recommendations, it now is almost all dependent upon the digital world.
People largely rely on Google and other search engines to find their nearby doctors as opposed to getting a recommendation from a friend, family member, or neighbor. This is why local SEO is such an important implementation for medical practices. When a potential patient searches for a doctor in their area, the first thing they go off of is ranking on their search results page, and from there, they will typically judge or pick you based on the quality and information on your practice’s website.
#1 Selling your medical services is unprofessional or unappealing
There are good ways and bad ways to go about “selling” your medical services. There are ways that are unprofessional and unattractive, and there are ways that aren’t. Obviously, you want to avoid posting a cheesy headshot on park benches or going door to door with pamphlets, but there are perfectly professional and attractive ways to market or “sell” your services. The truth is that promoting your practice or educating people about your services isn’t unprofessional at all – in fact, the networking is necessary to grow your practice to where you want it to be.
#2 Your marketing works the same as everyone else’s
As a medical practice, there are different things you need to be focusing on and different strategies you need to be using when you are exercising your marketing techniques. First, you need to select your target audience, and then you need to learn about them. Without a proper understanding of your particular audience, you won’t be able to get far. You also will need to implement different tactics than other businesses. A few examples would be seminars, video testimonies, e-books, newsletters, and of course a lot of SEO.
#3 Social media marketing isn’t important or relevant to medical practices
Social media is relevant for basically every business out there. In today’s modern ways of marketing, it is trendy and also professional to be using social media with your business. It is a great way to network and get your name out there, as well as bring people to your website, and hopefully eventually to your practice. You have to remember that you can’t rely solely on your website – all the working parts need to be in order so that you can achieve success.
#4 You don’t need a marketing plan
Frankly, most marketing fails without a plan in place. There are a lot of things to implement, a lot of strategies, etc., and it is necessary to have an organized plan in order to reach the goals you set. A marketing roadmap will help ensure that you reach your destinations and bring the growth and success that you desire.
When it comes to digital medical marketing, here at Med Critic, we’ve got you covered. Our team of digital marketing experts knows exactly what it takes to get your practice off the ground and running. If you have any questions or are ready to get started, don’t hesitate to contact us today. Let us show you the growth your practice is capable of.