Typically, the first step in creating your online footprint as a medical practice means creating an amazing and user-friendly website for your patients and potential patients. Being digitally relevant these days is fundamental if you want to survive and thrive in today’s [medical] market. Simply existing in the online arena won’t get you anywhere; you have to be doing it right. Part of doing it right means having your website be versatile for various browsers and platforms. For example, it is extremely important that your website is mobile friendly – this is almost as important as the design and creation of the website itself.
Without further ado, let’s discuss some of the reasons why it is so important that doctors have a mobile-friendly website…
#1 Mobile searches are only continuing to trend upwards…
According to Google, if a person has trouble accessing a mobile version of a site, 61% of them are unlikely to return to it, while 40% of them will instead visit a competitor’s site. These numbers only seem to be increasing over time as we are in an age that is moving away from the desktop computer and becoming even more dependent on tablets and smartphones. Google has also reported that in 10 countries (including the US), more Google searches are happening on mobile devices than on computers.
If you simply take a look at the world around you, you will notice how many people are on their smartphones – this should say something about how much time we spend on them. You don’t have to be a statistical researcher to realize that the trend is only growing in our dependence on smartphone devices.
#2 It’s all about user experience and convenience
If you look around, you will realize how much we like convenience. With this in mind, patients want things to be as convenient and easy as possible when it comes to scheduling a doctor’s appointment. With the medical competition in Texas, you need to make sure you are offering all there is in order to stand out from your competitors. This means that you must offer convenience.
People would rather book an appointment online than speak to an actual person. Therefore, your website should not only be mobile-friendly, but convenience-friendly, especially when it comes to things such as making appointments online.
#3 A responsive and mobile friendly website helps to improve your SEO efforts
As a doctor, we cannot stress to you how important [localized] SEO is. Having a highly responsive and mobile friendly website will only help you when it comes to the strategies you implement for SEO reasons. It is more likely that you will be ranked higher in SERPs when your website is responsive and of high quality. Everything is connected when it comes to digital marketing, which is why you must consider every aspect.
If you are like one of the many medical practices deciding to turn to a Dallas web design agency, you’re in luck. Here at Med Critic, our team of digital marketing experts takes all the necessary digital marketing strategies and combines them with the highest chance of success. Contact us today and let us show you the growth that your practice is capable of.