A lot has changed in recent years in regards to how businesses market to and attract customers. When the internet first came out, everyone was all about email. We all remember the classic “You’ve Got Mail!” tagline, right? Over the years, email has become a staple in our lives, but many people are apprehensive when it comes to marketing schemes. This is due to numerous factors, namely all the unsolicited spam and online scams that have popped up over the years. This leaves many small business owners asking the question of whether or not email marketing is worth it. The answer? Yes. We’ve learned a lot from AOL, and today email is one of the most effective ways to market to potential customers. Email has allowed us to get more personal and truly reach out to people who have shown interest in your product or brand.
Research shows that email is the most direct and effective way to reach a specific audience. Given the fact people keep the same email address for years, you won’t have to worry about trying to track someone who had shown interest in the past down. Unlike the other forms of digital marketing, email allows you to build relationships and nurture leads with people who could easily become customers. Today email is the largest marketing channel in the world, giving you a lot of room to navigate the waters and cater your strategy to your brand.
Top Reasons Email Marketing is Important Today
We’ve mentioned that email marketing is a quick and effective way to reach customers, but here are a handful of other reasons why it is still important to businesses in today’s landscape:
● It’s a great way to keep customers informed – One of the top benefits of a strong email marketing campaign is that it helps business owners stay connected to their customers. Through email, you can not only provide your customers with coupons but keep them up-to-date with the latest happenings and any special events. According to Nielsen, 28 percent of all online shoppers sign up for brand or product emails in order to stay in the loop. As you can see, this is an incredibly valuable way to stay connected and make sure those who want to know what’s going on with your brand don’t miss out on anything.
● You can customize and integrate with other marketing strategies – Email marketing is very versatile, which is just another reason why it remains relevant today. Messages sent via email can range from a simple message to something more complex and personalized. Together with other marketing strategies – think social media, content development, and paid advertising – you can effectively market to your customers in a personalized way.
● Email isn’t going anywhere – Finally, while online trends may come and go, email is here for good. This is one of the main reasons why it’s important not to ignore this avenue or brush its effectiveness under the rug. This is especially true for those working in the medical community, as patients are more interested in keeping track of their health and wellness online than ever before. Right now, there are more than two billion email users, 91 percent of which check their email every single day. This is a huge opportunity for you to connect with patients and make sure you continue to foster a professional relationship.
To learn more about why email marketing is important for your medical practice, please contact Med Critic today. We are a leading Dallas digital marketing agency and here to help you grow your practice and reach potential customers. Give us a call today to schedule a free consultation!