In today’s digital landscape, reviews are an essential part of growing any business, especially for doctors, dentists, and other medical practices. Reviews are important for numerous reasons, but namely, because they increase your credibility and reliability in the eyes of potential patients. Gone are the days of people turning to the Yellow Pages or picking up flyers that advertise for local businesses. Today the most effective forms of marketing are social media, email, reviews, and word of mouth. Even though our world is consumed by technology, people still want to feel like they are receiving personalized service and attention. That is why reviews can be such a game-changer. The majority of people turn to Google nowadays when looking for a dentist or doctor, which is where reviews come in handy. Generally speaking, a prospective patient isn’t going to choose a doctor blindly. They are going to look at their website and see what services they have to offer, and check to see if there are any reviews. Most people base their decision in regards to medical care off of the experience of others, so it is imperative you have multiple – and good – reviews.
Now that we know just how important reviews are, it’s time to look at some of the ways you can get patients to review their experience. From organic methods to offering perks and incentives, there are several different avenues you can take that will help increase your review rate. Here is a look at our top methods:
- Ask Patients Outright – The most organic way to get patients to leave you a review is to organically ask them. Many people respond well to personal requests like this, and you are more likely to succeed if you are genuine and authentic with your request. This is also why it’s a good idea to have the physician ask for a review over the receptionist. People want to feel connected and like they are valued, and this is one way to do this.
- Send a Personal Email – Another great option is to send a personal email with a request and a link to where they can leave you a review. And when we say ‘personal’, we mean it. Don’t send out a mass email to all your patients, there’s a good chance people won’t even open it. Take the time to personalize your requests, such as with an email signature and a link where people can quickly fulfill your request.
- Include a Link on Your Website – Your website is a valuable tool that you should use to your advantage. Not only is it a place where you can inform patients and potential patients of your services and introduce them to your staff, but it is also a great place to add a link to write a review. If a patient is returning to your website and practice, there’s a good chance they will be willing to take a couple minutes out of their day to help you out and review their experience.
- Use Social Media – Social media is a wonderful platform that has evolved in a major way in recent years. Many outlets, like Facebook, offer a place for reviews and encourage people to rate their experience.
- Offer incentives – Last but certainly not least, offering incentives or perks is a smart way to encourage people to leave you a review. Keep it simple and offer something like a free toothbrush or floss in exchange for an honest review – you know how much people love free stuff!