Times have certainly changed over the last decade, thanks in large part to technology and the internet. In years past, when patients were in search of a new doctor they would turn to the Yellow Pages or recommendations from friends and family. This is no longer the case. In order to successfully grow your medical practice in 2018, you must embrace the digital age and doing everything you can to be seen. The majority of people now turn to social media and Google to look for a new doctor, which means that if your website and online presence isn’t up to par, you have virtually no chance of bringing in new business.
Today’s medical patient has different needs and wants than those in the past. It is no longer enough to simply be a good doctor – you must have a great website that is easy to navigate and carries a wide range of online services. For example, patients are more likely to go to a doctor that offers online scheduling and notifies them of upcoming appointments either by text message or email. While great bedside manner is certainly important, Millennials are more likely to choose you based on your social media presence and website. This is why it is crucial to work with a medical marketing agency that understands not only your practice, but who your patients are and what they are looking for.
Factors to Consider
Patients, of course, want great doctors, but they will also judge you based on your website and digital marketing prowess. Consumer expectations are higher than ever, which is causing healthcare providers, doctors, dentists, and everyone in between to step up their game. Expectations are changing rapidly, especially amongst young people, and it is time to take note. Unfortunately, the marketing tactics you relied on to grow your business 20 or 30 years ago will no longer fly. If you want to attract new patients, it is important you understand what they are looking for:
- Great website – First and foremost, it is imperative your medical practice has an online presence and a great website. Statistics show that most people do not go past the first page of Google results when looking for a doctor, or any business, for that matter. Google is constantly changing their algorithms in order to weed out the websites that simply don’t live up to their standards, and it is imperative you stay up-to-date. An SEO website that is mobile-friendly will not only ensure you show up on the first page of local results, but that you draw in potential patients.
- Rich, informative content – Once they get to your website, the hard part is keeping them there. If your website is difficult to navigate, slow to load, or not optimized for mobile devices, there is a very good chance you will lose potential patients. You want to make sure patients are met with rich, informative content right from the start. Make it easy for them to get to know you and your practice, including the services you offer and what makes you stand out from the rest.
- Good communication – In today’s digital age, patients are looking for a doctor they can rely on and communicate with. Be available through email or a direct message through your website, as this will help patients see how committed you are. There are numerous mobile apps coming out aimed at connecting patients with doctors, so it may be in your best interest to look into these options as well.
Being a great doctor simply isn’t enough to draw in new patients today. You must have a strong online presence and excellent website that helps potential patients get to know you and your practice. If you need help growing your online presence in order to attract new patients, contact our Dallas medical marketing agency today and schedule a consultation.