Email Marketing for Medical Businesses
Email marketing is one of the most important aspects of an online marketing and advertising campaign, especially for medical businesses. According to a recent study, 85 percent of people around the world have an email account they use on a regular basis. This is a huge number and indicative of how effective this type of advertising can be. Many business owners do not know this, but email marketing has been - and continues to be - one of the most reliable and consistent channels for those within the healthcare industry. There are numerous reasons for this, but namely that it is affordable, measurable, and provides immediate results. With Med Critic’s email marketing services, you can reach new and current patients in an effective and very trackable way.
It is important to keep your current customers engaged and informed about your medical business, and email is a proven and powerful way to do just that.
How Email Marketing Can Drive ROI
Over the years we have seen just how effective email marketing is for our Dallas medical clients. In fact, email marketing as a channel has been shown to generate much more higher ROI than most other forms of marketing. This is for numerous reasons, but namely because it reaches people that are either already a patient/client or have shown some level of interest in your services. Individuals must provide their email in some capacity in order to be targeted in an email marketing campaign, which is why it is so impactful.
In order for a Plano medical business to find success with their email marketing campaign, the following needs to take place:
- The content must be focused and provide relevant, useful information to the recipient
- The audience should be targeted
- Emails should always be mobile-friendly
- Emails should be automated and include follow-up communication with existing patients
- Newsletters sent via email should demonstrate care and knowledge