In today’s constantly changing society, it is imperative for businesses to stay on top of the latest trends in marketing. One such trend that has had a huge impact on the healthcare industry in recent years is video advertising. Video has become an effective marketing tool for many different industries, but the medical community in particular has felt the impact. From livestreaming on Facebook and Instagram to video tutorials, it seems this form of marketing is more relevant than ever before. Why is this? For one, people are looking for new ways to stay connected and communicate with one another, even as technology continues to transform the way we shop, conduct business, and socialize. Video marketing is a great option for those looking for new and innovative ways to attract new patients, and it can also be a great resource for educating and retaining current patients. At Med Critic, we strive to provide our clients with a wide range of digital marketing services they can count on. We understand every medical business is different and has different needs and business goals.

With this in mind, we provide various marketing techniques to help build your practice. Video advertising is an extremely effective marketing tool right now, especially in healthcare. In order to remain relevant in today’s society, you must offer people something of value. Video advertising does just that, and more.

Authenticity and humanity are a top priority when it comes to using video advertising to grow your medical business. These days, people are more inclined to give their business and support to a company that makes them feel special and prioritized. Video is a great way to give current and prospective patients a little insight into who you are and what you stand for.

Here are a few ways Med Critic can help you utilize video marketing for you medical business:

• To show authenticity through testimonials

  This is a great option for doctors and others within the medical business, as it allows you to highlight actual patients and what their experience was like

• To highlight credentials and accolades

  Video can also be used by physicians to show their credentials, like medical schools attended, board certifications, and other relevant credentials

• To show empathy

  Patients are affected by testimonials they can relate to, and that are real. Video allows you to really create empathy for others through solid testimonials

• Virtual tours

  You can also use video to give potential patients a glimpse into your practice and space. This is a great option for easing anxieties for new patients coming in for the first time or for a specific procedure

Med Critic is here to help you find the digital marketing tools that are right for your business. Video advertising is a wonderful option in today’s tech-centric society, and we are happy to discuss what this may look like for your DFW medical business today. To learn more or schedule an appointment with one of our McKinney marketing specialists, please do not hesitate to contact Med Critic today.